Sustainable growth
Basic Marketing strategy
These are the building blocks that need attention when deciding on a marketing strategy.
I’M HERE TO HELP YOU grow
After 20 years experience in scaling both b2b and b2c companies I’m happy to help you grow your business as well.
I believe growth is about creating real value for customers through testing and iterating different business models, content, channels, features and funnels, always keeping the end user in mind.
Throughout my professional career I have helped start-ups, such as e.g. Zettle (sold to Paypal for €2,2B in 2018) and Natural Cycles (€40M funding) building teams to enable growth through different marketing activities. I strive to inspire teams through both inside sales efforts, to get resources enabling growth initiatives, as well as setting a company mission with clear goals and KPIs and a “can do it” attitude by being operational and driving sales myself.
During the last 4+ years I have gained experience leading LinkedIn’s Marketing Solutions expansion in the Nordics. Being the first Senior Account Director to work directly with clients based in the Nordics. With a consultative solutions oriented approach, we have managed to gain market share and today LinkedIn Marketing Solution employs a +30 strong team servicing clients in the Nordics. Since 2023 I’m leading the Tech and Telco vertical for LinkedIn Marketing Solutions in the region.
If you need help, please get in touch with me. See contact page for more info.
Old Funnel
The old funnel is a good way to explain the framework of marketing and sales. But in reality users don’t start at the top and go in a straight line down the funnel to become customers in the end. Today’s digital reality makes this process more complex. In reality users go up and down the funnel all the time. A more modern framework is needed. Read more.
The flywheel
In reality the customer experience flywheel is more descriptive in how we should think about our marketing and sales efforts. Each part of the wheel empowers the other parts. If you manage to get the wheel spinning it will increase speed over time. Read more.