Frameworks
Below I will outline some of the frameworks I find important to understand to set you up for sustainable growth
Hubspot’s flywheel
Funnel vs. Flywheel
The traditional sales funnel is a good framework to explain the customer journey. However, in reality the flywheel is more representative of how we should approach the customer experience, especially in today’s digital world.
The lean methodology
Lean & Agile
No waterfall approach please. Start with an MVP (minimum viable product) and test it. Reiterate a new MVP based on learnings from previous tests. A true lean approach will help you avoid spending resources on things your customers might not even want.